Week 6

Quantitative tools

• Google analytics: It is a free web analytic tool and it gives the user full insights of the website traffic and marketing effectiveness. It can keep in track of how the user interact and where the user come from and what the user is trying to do on the web. It also offers to genarate the details to statistics.
• Yahoo web analytics: It similar to Google analytics. It has real-time reporting such that it provide updates to its reporting interface every minute. Dashboards can be customize to your own preference. It also has a side-by-side comparative reporting such that you could compare both reports side by side.
• Kissmetrics: Kissmetrics is a pay web analytic tool which provides a person-based funnel analysis. This analysis help to track people instead of webpages such that person-based funnel will combine all the person's data to the person's email when person become a customer. In this way, it esy to see how the customer interact with the business.
• Omniture SiteCatalyst: Omniture SiteCatalyst belongs to Adobe systems. One of its fastures is through social media. It ables to track down social media campaigns and activities so that the user will know how many visitors have contribute to online revenue and conversion. In addition, it can collect reports from interactive video by showing interactive and clickablity charts and graph to increase the video viewership.
  

Qualitative tools

• Survs: It is to build, deploy and analyze online surveys. Survs allows browser-based survey editor to use it easily by editing survey titles, page tiles and add questions to pages. It is a paid online survey application.
• Kissinsights: Kissinsights supported 13 languages and it is the fastest way to sign up. In addition, Kissinsights allows the site owner to create as many question as possible.
• 4Q by iPerceptions: It has a continuous data collection of the survey. It ables to transfer data from GA to 4Q dashboard and analze it. In addition, there is a storage for data and surveys.
• Clicktale: allows the user to know whether to make the web pages longer or shorter by seeing how the visitor scroll the page. In addition it does not slow down the site. Also, it does required any software or hardware as it is a hosted service, even it can be use in an offline environment.
• UserTesting.com: the user will get pay as the website owner wants to know whether the website is confusing a not. UserTesting.com provides a large panal of users, so that the web owner can see how the users use their website. In addition, it ables to record both video and audio of how the user use the web.
• Loop11.com: It ables to recognise usability and navigational issues.
  

Sushi Bar

• What is the name of the company and the nature of the company business in the video?

Standing Sushi bar. It is a FnB company which sells sushi and it is located at 8 queen street and Marina Boulevard.

• What is the objectives of the video?

The objectives of the video is to understand how new media works and how small medim business succeed in the new digital world.

• How does the company make use of new media technology for improving business. (Give examples that the business owner mentioned in the video)

One of the new media technology will be twitter that the owner of Standing sushi bar, Howard lo, use it to monitor feedback and the industry. In addition, it is also to interact with the public such as sending direct messages. Howard lo would able to receive instant feedback directly from the customer.

The blog was used as journal that Howard lo was going through not only for research and also for the public who are curious about the industry.

On the facebook fanpage, it is used as information such as promotions or pictures of the food.

• Which are the social media that the company use, and what is the benefits of the social media that the company use?

One of it will be foursquare, a location based application which allows user's friends where they are. It allows to give reviews and tips where they are at.

Using the chalkboard also allows the people around the area knows what promotion did the company have.

• Who are the targeted audiences for the company?How does new social media benefits these targeted audiences?

The younger crowds who are more tech-savy and the professional crowds with the disposal income.

The example given was when the company posted a tweet states by mentioning twitter, the customer will get a promotion. However, the customer did not have a twitter account, but was heard from others who had a twitter account.

• What is Chalkboard, and how it works?

It is location based advertising network where they help small medium businesses to market out their business in 1km radius. With chalkboard, the user will know what are the events are promotionaround them.

• How does Chalkboard connects people?

Move from moblie to the web, facebook, twitter and location based application.

• What are the critical success factors for using Chalkboard application?

Does not have the static or user based yet. It has a data of who is checking in.

• What are the rules and trends for SME(Small Medium Enterprises) when using online social media technologies?

It is compulsory to have social media tools. Don't get discourage by bad feedback and repond well to the customer. Don't be afraid to try out new ways of advertising.

Sentosa

Sentosa is one of the main attractions in Singapore. However, there are a lot of places to explore such as the Resort World and the Universal Studio. One of my favourite places in Sentosa will be the Universal Studio as there are lots of rides such as the Ancient Egypt, the lost world and Sci-Fic City. For me, the most memorable part of Universal studio will be the New York which was hosted by Steven Spielberg. It is a show which give a re-creation to the audience what is behind the scene. Hence, this attraction is suitable for the whole family.