- What is the name of the company and the nature of the company business in the video?
Standing Sushi bar. It is a FnB company which sells sushi and it is located at 8 queen street and Marina Boulevard.
- What is the objectives of the video?
The objectives of the video is to understand how new media works and how small medim business succeed in the new digital world.
- How does the company make use of new media technology for improving business. (Give examples that the business owner mentioned in the video)
One of the new media technology will be twitter that the owner of Standing sushi bar, Howard lo, use it to monitor feedback and the industry. In addition, it is also to interact with the public such as sending direct messages. Howard lo would able to receive instant feedback directly from the customer.
The blog was used as journal that Howard lo was going through not only for research and also for the public who are curious about the industry.
On the facebook fanpage, it is used as information such as promotions or pictures of the food.
The blog was used as journal that Howard lo was going through not only for research and also for the public who are curious about the industry.
On the facebook fanpage, it is used as information such as promotions or pictures of the food.
- Which are the social media that the company use, and what is the benefits of the social media that the company use?
One of it will be foursquare, a location based application which allows user's friends where they are. It allows to give reviews and tips where they are at.
Using the chalkboard also allows the people around the area knows what promotion did the company have.
Using the chalkboard also allows the people around the area knows what promotion did the company have.
- Who are the targeted audiences for the company?How does new social media benefits these targeted audiences?
The younger crowds who are more tech-savy and the professional crowds with the disposal income.
The example given was when the company posted a tweet states by mentioning twitter, the customer will get a promotion. However, the customer did not have a twitter account, but was heard from others who had a twitter account.
The example given was when the company posted a tweet states by mentioning twitter, the customer will get a promotion. However, the customer did not have a twitter account, but was heard from others who had a twitter account.
- What is Chalkboard, and how it works?
It is location based advertising network where they help small medium businesses to market out their business in 1km radius. With chalkboard, the user will know what are the events are promotionaround them.
- How does Chalkboard connects people?
Move from moblie to the web, facebook, twitter and location based application.
- What are the critical success factors for using Chalkboard application?
Does not have the static or user based yet. It has a data of who is checking in.
- What are the rules and trends for SME(Small Medium Enterprises) when using online social media technologies?
It is compulsory to have social media tools. Don't get discourage by bad feedback and repond well to the customer. Don't be afraid to try out new ways of advertising.
